PVR INOX Limited, India’s largest cinema chain, has introduced Movie Jockey (MJ), an AI-powered chatbot on WhatsApp designed to revolutionize movie discovery and ticket booking. Accessible 24/7 in six languages—Hindi, English, Kannada, Tamil, Telugu, and Hinglish—MJ simplifies movie planning for cinema lovers nationwide.
MJ leverages the familiarity of WhatsApp to offer a personalized, user-friendly experience. The chatbot delivers tailored movie recommendations, facilitates bookings, and provides detailed movie-related information, such as showtimes, genres, and cinema formats including IMAX, MX4D, and ScreenX. Users can also filter preferences between 2D and 3D formats or search for accessible shows with features like wheelchair-friendly seating and subtitles.
The chatbot allows users to explore upcoming releases, watch trailers, and access runtime, censorship ratings, and cast details, all in a conversational format. “With AI at its core, MJ bridges the gap between audiences and their cinematic preferences, offering a stress-free experience,” said Sanjeev Kumar Bijli, Executive Director, PVR INOX.
PVR INOX’s collaboration with technology leaders enhances MJ's functionality. Meta India integrates seamless conversational experiences, enabling users to book tickets and more via WhatsApp. Razorpay ensures secure in-chat payments, boosting convenience and conversion rates. Meanwhile, Jio Haptik’s GenAI chatbot powers sophisticated queries, helping users find movies tailored to their tastes effortlessly.
The initiative underscores PVR INOX’s commitment to innovation and customer-first solutions. To explore MJ, users can visit PVR INOX’s website or start a conversation via WhatsApp at 8800989898. With its cutting-edge features and multilingual support, MJ is set to redefine how India enjoys cinema.
“We aim to make every step of the movie journey seamless, from discovery to booking and beyond,” said Bijli, heralding a new era in moviegoing convenience.
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