KDM's Kumbh Digital Mela Blends Technology with Culture, Supporting Maha Kumbh 2025

Mumbai: Leading Indian lifestyle and mobile accessories brand KDM is taking a significant step in integrating technology with culture through its Kumbh Digital Mela initiative at Maha Kumbh 2025. This innovative program underscores the brand's commitment to enhancing the spiritual and cultural experience of millions of devotees attending the grand event in Prayagraj, Uttar Pradesh, from January 13 to February 26, 2025.

Referred to as "Bharat Ka Spiritual Charger," the Kumbh Mela draws devotees from across the country. Similarly, KDM serves a wide spectrum of customers across urban and semi-urban areas, providing affordable, high-quality mobile accessories that cater to India's evolving digital needs.

KDM’s flagship product, featuring Kinetic Dynamic Mobile Charging Technology (KDM-T Technology), is a 100% indigenous solution developed under the "Make in India" initiative. It ensures uninterrupted mobile charging for devotees, enabling them to share moments of devotion while staying connected with their loved ones.

Powering Maha Kumbh 2025

With the establishment of over 90 mobile charging stations in Mahakumbh Nagar, KDM is set to charge devices for an estimated 16.2 lakh people over the course of the 45-day event. Each tent, accommodating up to 200 visitors, will facilitate charging twice a day, ensuring that devotees remain connected while embracing the spiritual significance of the Kumbh Mela.

Recognizing the role of mobile phones as both "Devices of Growth" and cultural connectors, KDM Co-Founder B H Suthar emphasized the brand’s role in promoting Digital India. “Strengthening Digital India calls for local innovation and unified industry efforts. KDM remains committed to fostering technological excellence while celebrating India's cultural heritage,” he said.

Founder N D Mali added, “As India journeys toward Viksit Bharat by 2047, we aim to align with the mantra of ‘Make for the World’ alongside ‘Make in India.’ Our Kumbh Digital Mela initiative reflects our dedication to merging technological advancement with cultural preservation.”

Expanding Digital and Cultural Frontiers

As the Maha Kumbh grows as a global religious and cultural tourism hub, KDM continues to solidify its position as a leader in mobile accessories and lifestyle products. Over the past decade, the brand has built an extensive distribution network and a diverse product portfolio, including chargers, earphones, speakers, neckbands, and headphones.

KDM's involvement in Maha Kumbh 2025 not only supports the event’s logistical needs but also reinforces India's position as a global leader in cultural and technological innovation.