Samsung India Launches ‘Big TV Days’ Campaign with Unbeatable Offers on Premium AI-Powered TVs

Gurugram: Samsung India, the nation’s leading consumer electronics brand, has unveiled its highly anticipated ‘Big TV Days’ campaign, running from January 3 to January 31, 2025. The initiative is aimed at offering exceptional deals on Samsung’s premium range of Neo QLED, OLED, and 4K UHD TVs to celebrate the New Year and Republic Day season.

The campaign includes a range of exciting offers for consumers seeking an elevated home entertainment experience. Shoppers can avail of up to 20% cashback, zero down payment, and easy EMI options with tenures of up to 30 months. Exclusive deals also include free Samsung TVs worth up to ₹204,990 and soundbars worth up to ₹99,990 with select purchases. These offers are available on Samsung.com, leading online portals, and select retail stores across India.

“Our ‘Big TV Days’ campaign reflects Samsung’s commitment to redefining home entertainment in India. We’re offering incredible deals on our AI-powered TVs that deliver stunning visuals, immersive sound, and seamless smart connectivity, all while ensuring top-tier security with Samsung Knox,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Samsung’s premium TV range, powered by AI upscaling, offers picture quality that brings content to life, with features such as Q-Symphony and Dolby Atmos providing multi-dimensional sound for an unparalleled cinematic experience. Additionally, the brand’s AI technology optimizes content, delivering sharper images and deeper contrast for a superior viewing experience.

The offers cover a wide selection of TV sizes, ranging from 98” to 55”, across models like the Neo QLED 8K, Neo QLED 4K, and OLED. These models are equipped with Samsung’s advanced NQ8 AI Gen2 and NQ4 AI Gen2 processors, delivering enhanced picture and sound quality through cutting-edge technology like Quantum Matrix and Quantum Dot.

The Neo QLED 8K range, powered by the NQ8 AI Gen2 processor, offers a life-like viewing experience, ideal for streaming OTT content, gaming, and live sports. The Neo QLED 4K series, featuring the world’s first Pantone Validated display, promises stunning colour accuracy, while the OLED range, boasting glare-free screens and deep blacks, provides an optimal viewing experience under any lighting condition.

With the ‘Big TV Days’ sale, Samsung continues to set the benchmark for AI-powered home entertainment, blending innovation, design, and affordability for Indian consumers.