Kinder Creamy Unveils 'Yummy Approved by Mummy' Campaign Featuring Sameera Reddy and Mira Rajput Kapoor

Kinder Creamy, a mini-snack from the house of Kinder, has launched its latest campaign, ‘Yummy Approved by Mummy’, featuring actor Sameera Reddy and influencer Mira Rajput Kapoor. The campaign highlights the importance of balancing fun and nutrition in children's snack time, celebrating modern parenting with a touch of tradition.

In the brand film, Sameera and Mira, known for their authentic and confident parenting styles, bring to life the essence of thoughtful parenting. The film opens with a child finishing homework while their mother sits nearby. Engaging in a playful guessing game, the child presents two options: ludo or chess. The mother, played by Sameera in the English version and Mira in the Hindi version, picks ludo and assures the child, "See, I always choose the best for you." The game continues as the mother offers a choice between a "Yummy snack" and a "Mummy snack," to which the child cleverly asks, "Why can't I have both?"

The mothers then introduce Kinder Creamy, emphasizing its creamy and crunchy combination of milk solids, cocoa cream, and extruded rice. This wholesome treat is positioned as the perfect choice for parents who prioritize both taste and quality in their children's snacks.

Commenting on the campaign, Amedeo Aragona, Regional Marketing Head at Kinder, Ferrero India, expressed excitement about the collaboration. "Sameera Reddy and Mira Rajput Kapoor perfectly embody the spirit of fun and family that Kinder Creamy stands for. Their genuine connection with parents will help strengthen Kinder Creamy’s presence in households across India," he said.

The campaign will be promoted across digital and social media platforms in multiple regional languages, including Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali, under the hashtag #yummyapprovedbymummy.

Kinder Creamy, designed with perfectly portioned sizes, offers parents a reliable option for a fun-filled yet nutritious snack that supports confident snack-time decisions.