IDFC FIRST Bank Unveils AI-Powered Amitabh Bachchan Avatar

Mumbai: In a groundbreaking move, IDFC FIRST Bank has introduced India’s first AI-powered holographic avatar of its brand ambassador, legendary actor Amitabh Bachchan. This innovative technology, a Holographic Extended Reality (HXR) device, allows customers to interact directly with the digital avatar via touch, providing a unique and engaging experience.

The avatar currently offers information on various banking products and services, such as Zero Fee Banking, Monthly Interest Credits, Mobile Banking, and the Current Account BRAVO. Additional features and offerings will be rolled out in future phases, further enhancing customer interactions.

This initiative, launched at the bank's Juhu branch in Mumbai, is part of IDFC FIRST Bank’s digital-first and innovation-driven approach to delivering personalized and immersive banking services.

Mr. Shreepad Shende, Head of Business Excellence & Corporate Strategy at IDFC FIRST Bank, expressed pride in being the first bank to deploy such cutting-edge technology. “This AI-powered holographic innovation marks a new era in customer engagement. By partnering with Wing Commander Ramesh Pulapaka, CEO & Director of AB Corp. Ltd., and leveraging Mr. Amitabh Bachchan’s iconic presence, we’ve created an exciting and interactive way for customers to experience banking,” he said.

Sharing his thoughts, Mr. Amitabh Bachchan remarked, “This initiative showcases how innovation can create immersive and meaningful customer experiences. It’s fascinating to witness technology redefining how we connect with people, and I’m delighted my digital avatar is part of this revolutionary journey in banking.”

Following the Juhu branch launch, IDFC FIRST Bank plans to expand the deployment of this technology across high-footfall branches and strategic locations nationwide, setting a new standard for customer engagement in the banking sector.