The Alarming Rise of Illegal Online Betting Ads in India
Illegal Betting Platforms Account for 29% of Ad Breaches in First Half of FY25
The proliferation of illegal betting platforms in India has emerged as a significant concern, with these entities increasingly targeting users through deceptive advertisements. These promotions, often showcased on digital platforms, billboards, and even public transport, entice users with promises of quick financial gains. According to a recent report by the Advertising Standards Council of India (ASCI), ads from illegal betting platforms such as Yolo247, Winbuzz, Mostbet7, 1XBET, Dafabet, and Lotus365 accounted for 29% of total advertising violations in the first half of FY25.
These advertisements expose users to considerable risks, drawing them into unauthorized and unregulated gambling environments. India’s illegal gambling and betting market is estimated to handle deposits exceeding USD 100 billion annually, raising concerns about money laundering and potential links to terror financing. This is not just a legal and economic issue but also a matter of national security. The rise of illegal offshore operators also impacts the domestic real-money gaming industry, as it becomes increasingly difficult to distinguish between legitimate platforms and illegal operations.
The Ministry of Information and Broadcasting (MIB) has been proactive in curbing illegal betting advertisements on television and in newspapers. However, online advertising—especially on social media and digital platforms—remains a largely unregulated space. Websites and intermediaries like Google, Facebook, Instagram, and YouTube provide fertile ground for illegal betting platforms to attract unsuspecting users. The problem is exacerbated by social media influencers who promote these platforms and display betting tickers that redirect users to offshore betting portals. Such practices not only lure users into high-risk, unregulated spaces but also harm the legitimate domestic online gaming industry.
To tackle the growing menace, a standardized central regulatory framework is essential. The Ministry of Electronics and Information Technology has proposed such a framework, which would distinguish clearly between legal gaming platforms and illegal betting operations. This framework would establish guidelines for legitimate online gaming platforms, ensuring compliance while safeguarding consumer interests. A robust regulatory system would also streamline enforcement, offering much-needed clarity and uniformity in addressing violations.
Curbing illegal betting promotions requires continued vigilance and proactive regulatory measures. Ensuring the protection of users and the integrity of the domestic gaming industry will be critical as India navigates the challenges posed by the rapid growth of digital platforms.
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