Bandhan Mutual Fund has unveiled the latest phase of its popular ‘Badhte Raho’ campaign, shifting its focus from celebrating life’s simple joys to inspiring individuals to take bold actions today. The new campaign encourages people to transform the mindset of “One day, I will” into “Today, I can,” underscoring the importance of financial security in achieving dreams and embracing growth.
The campaign introduces two new brand films, Mistake and Dreams, which spotlight how financial stability enables individuals to learn from setbacks and turn aspirations into reality.
“When we launched Badhte Raho last year, the focus was on celebrating small, meaningful moments,” said Vishal Kapoor, CEO of Bandhan AMC. “This year, we aim to inspire individuals to act with confidence in the present, pursue their dreams, and view mistakes not as failures but as valuable lessons. Financial security is the foundation that empowers people to live boldly and move forward without hesitation.”
Rooted in themes of joy, resilience, and progress, the Badhte Raho philosophy reflects Bandhan Mutual Fund’s commitment to empowering individuals to live fully today while preparing for tomorrow.
The Nema Family Returns with New Lessons
The campaign also marks the return of the much-loved Nema family—Mr. and Mrs. Nema, their children Neo and Nia, and their dog Panda. This time, the family’s stories delve deeper into how financial security enables individuals to rediscover dreams and grow from challenges.
In the first TV commercial, Mistake, Neo faces a setback in his business venture but turns it into an opportunity for a fresh start. The film delivers a powerful message: mistakes are not failures but stepping stones for personal and financial growth.
The new phase of Badhte Raho reinforces Bandhan Mutual Fund’s vision of helping individuals enrich their lives by embracing today with confidence and creating a secure future.
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