HDFC Life Launches New Campaign Highlighting Parental Values and Financial Security

Mumbai: HDFC Life, one of India’s top life insurance providers, has unveiled a new campaign that emphasizes the timeless importance of parental values in shaping families and securing their future. The emotional ad tells a compelling story of how love, respect, perseverance, and independence transcend outward appearances, creating unbreakable bonds.

Known for its impactful and relatable advertisements, HDFC Life's latest campaign takes a fresh approach by focusing on the guidance that parental teachings provide in helping children navigate an unpredictable world. These core values, coupled with sound financial planning, serve as crucial tools in overcoming life’s challenges with integrity and confidence.

The campaign’s central narrative follows two brothers whose relationship transcends external factors, rooted instead in the deep values their parents instilled in them. A poignant moment of sibling connection in the ad reinforces the significance of instilling strong values alongside the importance of financial preparedness for a stable future.

Commenting on the initiative, Vishal Subharwal, Group Head Strategy & Chief Marketing Officer of HDFC Life, stated, “Parents play an essential role as their children’s first mentors and role models. The values they teach provide the foundation that shapes children’s lives, instilling courage and integrity. This campaign highlights how these values, when combined with financial readiness, offer a solid foundation for families.”

Vikram Pandey, Chief Creative Officer of Leo Burnett South Asia, added, “Indian culture has always placed importance on family values and unity. This touching story of two brothers takes viewers on an emotional journey, demonstrating how the values taught within a family shape not only the present but also the future of the next generation. It perfectly embodies the message of HDFC Life – Sar Utha Ke Jiyo.”

Directed by acclaimed filmmaker Shoojit Sircar, the campaign’s film adds a unique storytelling flair, further elevating its emotional impact.

The campaign will be showcased across television, digital platforms, and outdoor media, ensuring it reaches audiences nationwide.

About HDFC Life
Established in 2000, HDFC Life Insurance Company Limited is a leading provider of long-term life insurance solutions in India. The company offers a wide range of individual and group plans in areas like Protection, Pension, Savings, Investment, Annuity, and Health, with products designed to meet the diverse needs of its customers.

A subsidiary of HDFC Bank Limited, one of India's top private banks, HDFC Life has a strong nationwide presence, with over 300 distribution partners and a dedicated network of financial consultants.

Recognized as a great place to work, HDFC Life remains committed to governance and sustainability, ensuring responsible business practices that align with its long-term goals.