New Delhi:KISNA Diamond and Gold Jewellery, a prominent player in India’s jewellery retail sector, has successfully concluded its #Abki_Baar_Aapke_Liye campaign, giving away over 100 Maruti Celerio cars to winners across the country. The grand finale took place with simultaneous car handovers in 11 cities, marking a significant milestone for both the campaign and the brand.
Running from September 1, 2024, to January 18, 2025, the campaign saw over 51,000 participants. Customers who purchased diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more, were eligible to enter the lucky draw for a chance to win one of the cars.
The 104 winners were selected from a pool of participants across India, with the highest engagement from North India, which accounted for 20,795 entries. Special events were organized in several states, including Delhi, Haryana, Punjab, Maharashtra, and Tamil Nadu, where winners received their car keys in a festive atmosphere.
Commenting on the campaign's success, Mr. Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, said, “The overwhelming participation in the #Abki_Baar_Aapke_Liye campaign is a testament to the trust and loyalty our customers have for KISNA. This initiative celebrates the joy of giving back to our patrons and creating unforgettable experiences.”
Mr. Parag Shah, Director of KISNA Diamond & Gold Jewellery, added, “This campaign is a reflection of our commitment to connecting with every Indian household. The engagement and excitement during this period underscore the deep bond KISNA shares with its customers, combining tradition, modernity, and trust in every piece of jewellery.”
To further enhance the excitement, winners were notified via tele-calls on the same day as the car deliveries, ensuring a memorable and personalized experience. KISNA’s wide regional presence ensured that customers from even remote areas had an equal chance to participate and win.
The #Abki_Baar_Aapke_Liye campaign has set a new benchmark for customer engagement in the jewellery retail industry, offering participants a unique and celebratory shopping experience while making dreams come true with every purchase.
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