Coca-Cola India Sets to Refresh and Engage at Maha Kumbh 2025

Coca-Cola India is all set to make its mark at Maha Kumbh 2025, offering its signature range of beverages including Coca-Cola, Thums Up, Sprite, Charged, Maaza, Kinley, Limca, Fanta, and Minute Maid to millions of attendees at the world’s largest cultural gathering. The brand’s commitment to hydration will be evident with Coca-Cola products available every 400 meters, ensuring no visitor is far from a refreshing drink.

To commemorate this iconic occasion, Coca-Cola is introducing special edition packaging for select beverages, inspired by India’s cultural traditions. These unique designs will provide attendees with collectible keepsakes, making the experience even more memorable. Additionally, the brand has planned on-ground activations to enhance consumer convenience. Hydration carts and food court activations will offer easy access to refreshing drinks, perfectly complementing the diverse culinary offerings of the Kumbh.

Coca-Cola India aims to elevate the festive atmosphere with engaging visuals and activations that not only refresh but also inspire social impact. The company is focused on raising awareness about sustainability through waste management initiatives aimed at collecting and recycling PET waste, showcasing the potential of repurposed packaging.

Greishma Singh, Vice President Marketing, Coca-Cola India and South West Asia, expressed her excitement, saying, “We’re thrilled to be part of such a significant cultural event and are committed to enhancing the experience for millions. Our diverse beverage portfolio will pair perfectly with local flavors and offer immersive experiences. Through our initiatives, we aim to foster social responsibility and collective action around sustainability.”

As Coca-Cola India joins in celebrating Maha Kumbh 2025, the brand is not just refreshing visitors but creating lasting moments of connection, reinforcing its commitment to making a positive impact and promoting a shared sense of responsibility.