Every year, Numaish not only offers a diverse range of shopping and food options but also sparks a wave of creative social media content. Instagram, in particular, sees an influx of reels and videos that perfectly capture the spirit of Hyderabad’s biggest lifestyle event.
From foodie adventures to shopping sprees, there’s always something exciting filling up social media feeds. This year, a heartwarming and relatable reel titled *‘Men at Numaish’* has taken the internet by storm. Inspired by a similar concept from 2023, the video humorously showcases men enthusiastically participating in shopping trips with their families.
The reel has gone viral, racking up over 1.5 million views and 74,000 likes on Instagram within just a day. In the short clip, men can be seen cheerfully embracing domestic roles—carrying shopping bags, managing children, and accompanying their families through the bustling stalls of Numaish.
The video has resonated with many, sparking widespread appreciation and laughter across social media. Netizens have flooded the comments with their thoughts, with one user praising the men, saying, *“They’re actually men in love.”* Another joked, *“Can’t wait to get married so I can hand over all my shopping bags to my husband!”* A third added, *“Shoutout to you for appreciating us!”*
With such engaging content, Numaish 2025 is proving once again why it remains a cultural phenomenon in Hyderabad.
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