Seagram’s Royal Stag has joined forces with Netflix’s global phenomenon, Squid Game, for its highly anticipated second season. This collaboration blends Royal Stag’s “Live It Large” ethos with the captivating storytelling of Squid Game, offering fans an unparalleled connection to the iconic series that has captured the imagination of audiences worldwide.
Recognizing the strong affinity between K-dramas and the younger generation, this partnership enables Royal Stag to resonate with youth by tapping into their passion for culturally relevant entertainment.
Joydeep Basuroy, General Manager – Marketing, Pernod Ricard India, expressed enthusiasm about the association:
"Royal Stag’s partnership with Netflix’s Squid Game allows us to connect deeply with the younger audience’s love for K-culture. It enhances our emotional appeal while reinforcing our brand's alignment with those who dream big and live with passion—an ethos that parallels the show’s themes. Through this collaboration, we’re excited to offer fans a ‘Live It Large’ experience and create a social buzz among Generation Large."
The brand has launched a multi-platform digital campaign to amplify the collaboration, featuring iconic elements of Squid Game, including its masked guards and recognizable symbols. Fans can participate in the excitement by visiting www.royalstagfan.com to win exclusive Royal Stag X Squid Game giveaways.
The campaign, titled #PlayItLarge, gained immense traction on social media, trending on Twitter on December 28, 2024, following the premiere of Squid Game Season 2.
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