ICICI Prudential Life Insurance Launches Women-Specific Health Product 'ICICI Pru Wish'

ICICI Prudential Life Insurance has introduced 'ICICI Pru Wish,' the first health product in the life insurance industry tailored specifically for women.

This innovative product provides a lump-sum payout of up to 100% of the health cover amount upon the diagnosis of critical illnesses, including breast, cervical, and uterine cancers, as well as heart ailments.

A key feature of ICICI Pru Wish is its fixed premium rate for 30 years, offering customers greater financial stability and enabling better planning of fund outflows. Additionally, the product includes a unique premium holiday option, allowing customers to pause premium payments for up to 12 months at any point during the policy term.

The product also offers coverage for maternity complications and congenital illnesses in newborns, further enhancing its value for women.

Amit Palta, Chief Product and Distribution Officer at ICICI Prudential Life Insurance, emphasized, “ICICI Pru Wish is designed to address the specific health needs of women. The lump-sum payout upon diagnosis of a critical illness provides financial support during challenging times. With a 30-year premium guarantee and the possibility of multiple claims for certain medical conditions, the product also helps customers manage rehabilitation costs.”